KEYNOTE SPEAKER - 13.00 to 13.45

Grit, Passion & Real Belief

Rob Law MBE is an inspiring example of a British entrepreneur who through grit, passion and real belief built the global brand Trunki. From an idea 20 years ago, a famous rejection on Dragons’ Den to selling over 3.5 million ride-on suitcases. Come and hear his story.



Rob Law MBE is the founder and CEO of Trunki, the brand behind the much-loved ride-on suitcase for tots. From one of the most famous rejections on BBC Dragons’ Den in 2006, Law has successfully built a team who have pioneered a new retail category of children’s travel products, designing and creating a range of innovative solutions which help families on the go.

Since Trunki launched in May 2006, the company has sold 3.5 million suitcases in over 100 countries with consumers spending over $200 million on his brand. Trunki employs 30 people at their funky head office in Bristol called The Mothership, and a further 50 people at its UK manufacturing and distribution facility – Magma Moulding – in Plymouth.

The company has won over 120 awards within the design, trade, consumer and business sectors including reaching 42nd on The Sunday Times Fast Track 100 and winning The National Business Awards SME of the Year.

Law originally hails from Chester and is 40 years old. He graduated with a First Class Honours Degree in Product Design and has worked internationally, including periods in New York, Taiwan, Australia and for some of the UK’s leading design consultancies.

On New Year’s Day 2011, Law was awarded an MBE for Services to Business, and went on to receive an honorary degree of Doctor of Engineering from Bath University in 2015.

Law is a popular and engaging personality on the speaking circuit, not least for his ‘dragon slaying’ tips, his fresh take on running a business and how to navigate the ever evolving challenges in the global marketplace.

He is also passionate about inspiring future business leaders and designers, and holds the following pro bono positions:

  • UWE Advisory Board member at Faculty of Business and Management
  • Prince’s Trust Ambassador and recipient of support in 2002
  • ACID (Anti-Copying In Design) Ambassador
  • Cystic Fibrosis Trust Patron for the Sixty-Five Roses Club

When not designing tomorrow’s must have on-the-go products, Law enjoys spending time with his young family and is an amateur triathlete, often found cycling around his adopted home of Bristol.